Hpnotiq x Bodega Boys
Client: Hpnotiq
Role: Art Direction + Design Lead
Agency: Team Epiphany

Hpnotiq-infused Bodega

To highlight the partnership of comedic duo/ podcast Bodega Boys with early 2000s cultural icon Hpnotiq, I designed their live podcast stage that looked like a bodega overtaken by Hpnotiq.  

Made of scrap wood held together with duct tape, the “bodega counter” was stocked with Incredible Hulk (Hpnotiq and Hennessy) in the appearance of quarter water and various Hpnotiq gum packages. With Hpnotiq bottles on display, the industrial shelves were patched with cardboard.   The stage was framed with Hpnotiq-colored crates and product cases, with the digital screen showing a storefront awning themed Bodega Boys and Hpnotiq. 

Photography by Dorothy Hong