Heineken x Alchemist Candle Cascade

Client: Heineken
Role: Art Direction + Design 
Agency: Team Epiphany

Displaying Bottle Candles

In 2015, #Heineken100 collaborated with a menswear boutique Alchemist to create “six pack” of candles, designed to look like a traditional six pack of bottles in Heineken’s signature green. To create an engaging unveiling event for the bottle candles, I led the design of an installation that highlighted the unique characteristics of the product.

Image: Team Epiphany

Candle Cascade 

Inspired by the ritual of toasts and the ceremonial association of candles, we envisioned an organic cluster of the bottle candles that bring people together through the action of lighting the candles. Placed at the center of the activation by the Alchemist store inside Herzog & de Meuron’s above-ground parking lot, people lit the candles one by one throughout the event, watching the “bottles” cascade down over the course of the night.

Photography by Dorothy Hong